Data Analysis Decision Action DADA. A simple acronym that can sometimes simplify, or help, our decision-making process. This is something that we often used during our Summer Camps at PSE when dealing with major issues or difficult situations. It gives a mental framework as to what steps to take before taking action and what informationContinue reading “DADA Loop”


With the recent acquisition of WholeFoods, and the rumours around the potential meal-delivery service that could follow, Amazon is positioning itself as one of the largest, most forward-looking companies in the world. It wants to sell not only books and retail products but use its primer delivery service to become the platform where customers canContinue reading “Milestones”

Follow the Leader

As a fintech start-up, iCare Benefits is trying to offer our low-income clients a sustainable, long-term purchasing solution for everyday products and services. Our idea is to provide a all-inclusive purchasing platform where our customers can buy everything they might need (from phones and TV, through insurance and spectacles and all the way to foodContinue reading “Follow the Leader”

Death by Overfunding

Start-up failure is common and is sometimes difficult to accept when the company has been one’s personal journey. But understanding the reasons behind the failure is the critical part for every entrepreneur. According to CB Insights, almost 50% of Start-ups fail because a lack of market need (ie: there is no real market for theContinue reading “Death by Overfunding”

No Plan, No Money

Every start-up needs money. But finding the right source of money is the real key to making it. The most important aspect of a start-up is its ability to create a business plan that is sustainable in the long term given the sophistication and availability of financing in the market where it is operating. TechcrunchContinue reading “No Plan, No Money”

The Sharing Economy

The sharing economy has a lot of positives: it allows customers to share information, increase the efficiency of their assets, get cheaper rides and a whole lot more of services that without technology it would be impossible to obtain. Just a decade ago, it would have been unthinkable to lend your home for the weekendContinue reading “The Sharing Economy”