Survivor

In trading, the importance of understanding one's cognitive biases is invaluable. Without a objective and personal realisation of what influences our decisions, it is difficult to make money and sustain making money in the long term. Not only is it important to recognise what biases most affect us but it also important to differentiate themContinue reading "Survivor"

Milestones

With the recent acquisition of WholeFoods, and the rumours around the potential meal-delivery service that could follow, Amazon is positioning itself as one of the largest, most forward-looking companies in the world. It wants to sell not only books and retail products but use its primer delivery service to become the platform where customers canContinue reading "Milestones"

Follow the Leader

As a fintech start-up, iCare Benefits is trying to offer our low-income clients a sustainable, long-term purchasing solution for everyday products and services. Our idea is to provide a all-inclusive purchasing platform where our customers can buy everything they might need (from phones and TV, through insurance and spectacles and all the way to foodContinue reading "Follow the Leader"

Death by Overfunding

Start-up failure is common and is sometimes difficult to accept when the company has been one's personal journey. But understanding the reasons behind the failure is the critical part for every entrepreneur. According to CB Insights, almost 50% of Start-ups fail because a lack of market need (ie: there is no real market for theContinue reading "Death by Overfunding"