Interesting article on how VCs tend to question entrepreneurs differently. The part that seemed the more problematic to me was the ‘promotion’ vs ‘prevention’ segment.
A business model is a business model. A concept is a concept. An idea is an idea. And trying to understand it should entail a similar due diligence and questioning regardless of who is doing the pitching. Putting ‘prevention’ questions to women entrepreneurs feels like a subconscious bias pulling us towards a non-investment decision. The bias puts the questioner directly on the back foot and with a more negative frame of mind when looking at the investment opportunity.
Its the same idea found in the ‘smile’ experiment: if you force yourself to smile, you will automatically have a better, happier day. If subconsciously you are putting prevention questions to female entrepreneurs, the probability of investing in her start-up are immediately diminished.